Sharjah’s ‘Into Books’ global campaign now in Paris – Gulf News

Iconic street Champs Elysees Avenue hosts banners of the international cultural drive
Paris: The tree-lined avenues of Champs Elysees Avenue in the French capital Paris now feature banners of Sharjah’s global campaign, ‘If you’re into something, you’re into books’.
The campaign, launched recently by Sharjah Book Authority (SBA), was earlier unveiled across several Arab and international cities in audio-visual and print formats. It sends out a message that there is a book out there on any interest one may have.
The campaign, which says it is the largest of its kind, also sees SBA offering discounts of up to 50 per cent on books through its collaboration with major e-commerce stores. To avail the discount, individuals must scan the QR Code found on advertisements or visit the dedicated webpage.

Get Breaking News Alerts From Gulf News
We’ll send you latest news updates through the day. You can manage them any time by clicking on the notification icon.
Dear Reader,
This section is about Living in UAE and essential information you cannot live without.
Register to read and get full access to
By clicking below to sign up, you’re agreeing to our Terms of Use and Privacy Policy
Forgot password


Leave a Comment

Your email address will not be published. Required fields are marked *

Share via
Copy link
Powered by Social Snap